Italy is known to play a central part in the fashion industry and therefore it’s good to see them campaign against Anorexia.
With previous anti-anorexia ad campaigns such as Isabel Caro, the country has shown it’s awareness.
The Italian Ministries of Health and Sports are aiming the project at schools and the media, providing guidelines for magazines, television, radio and Internet sites to discourage ultra-thin beauty ideals.
The project starts next month and will also include provide training for dance instructors and coaches of such sports as gymnastics and swimming.
I’m just wondering how the fashion moguls, magazines ect will react to this… Isn’t it about time they get a slap in the face for choosing skeletons over real figures? Bones are so NOT hot.